Introduction to Project Management

• Who is a Project Manager?
• What is a Product? Products and Product Managers
• The Big, Bloated, Blue Bird
• Three Different Types of Product Manager Roles
• How to Think About the Type of PM You Want to Be
• Product vs. Project Management
• A Day in the Life
• Why Product
• Management is Awesome
• The World of Product Management
• SQL, Service Businesses, and All About Being a PM

Introduction to Project Management Cont.

• The Four Major Phases of the Product Life Cycle
• Product Lifecycle Phases: Real World Examples
  The Product Development Process
• Getting Deeper Into the Product Development Process
• Product Lifecycle and Development
• What is “Lean Product Development”?
• What is “Agile”?
• What is “Scrum” and How Does it Work?
• What is “Kanban” and How Does it Work?
• What is Waterfall Development?
• Real World Examples of Waterfall and Agile

Ideas and Users Need

• Introduction to Ideas and User Needs
• Where Ideas Come From as a PM
• On the Origin of Ideas
• Getting to the Real User Needs
• Separating the Signal from the Noise
• Users vs. Customers
• Ideas and User Needs

Competitive and Market Analysis Introduction to Finding Competitors

• Finding Competitors as a Product Manager
• Direct / Indirect / Potential Competitors and Their Impact
• One Company to Rule Them All
• The Five Criteria for Understanding Competitors
• The Last Three Criteria for Understanding Competitors
• The Dating Game
• What’s a Feature Table?
• Putting Together a Feature Table
• Oculus Rift Between Your Friends
• Practice Building a Feature Table
• Analyse Specific Features
• Monitoring Competitors
• What Do We Ultimately Care About as a PM?

Customer Development

• What is Customer Development?
• Key Differences in Customer Development
• Who You Should Talk To
• Finding Interviewees Externally
• Finding Interviewees Internally
• How to Get Them to Talk
• Practice Writing Emails
• How to Run a Customer Interview Correctly
• Putting the GO in Pokemon Go
• Good Questions, Bad Questions
• Building User Personas Off Your Interviews
• Real World Example of a User Persona
• The Product Manager & The Data Diet

Designing and Running Experiments

• Conceptualising the Solution

Metrics for Product Managers

• Defining Success and Measuring Results

Building the Product

• Project Management for PMs
• Technology for Project Managers